This Osteoporosis Health Campaign Urges People to #LaceUpForBones

By: Laura McQuarrie - Sep 11, 2015
References: laceupforbones & prexamples
This Osteoporosis health campaign from the National Osteoporosis Society is encouraging people to #LaceUpForBones.

Osteoporosis is a condition that plagues millions of people around the world, leaving bones frail, brittle and prone to breakages. In order to encourage people to maintain strong bones with regular physical activities like running, hiking and sports, the campaign showcases the charity's Greeper laces on a variety of active individuals.

As the orange shoelaces that are a focal point of the campaign, they are available for purchase through the National Osteoporosis Society as a reminder of the importance of the steps that can be taken to build strong, healthy bones. With a set of the colorful shoelaces, people are being asked to share pictures on social media with the health campaign's hashtag.