The Oslo Vinterpark Campaign Introduces Improved Ski Lift Chairs

By: Meghan Young - Published: Feb 14, 2013 • References: & fastcocreate
With Valentine's Day just around the corner, the Oslo Vinterpark campaign could easily be mistaken as an advert for something a lot more risky than skiing. Putting aside all things '50 Shades of Grey'' however, it is a lot more innocent than it first appears. The bruises on these bottoms are not the result of S&M activities. They weren't even brought on by the sport of skiing. Instead, the Oslo Vinterpark campaign shows the pain once suffered riding T-bar chairlifts.

Conceived by ad agency Anti Inc, the Oslo Vinterpark campaign reads, "The T-bars are history. Introducing the new six-seat ski lift." The shockingly erotic imagery is sure to capture people's attentions right away and hold it. Stats for Bruised Bottom Ads Trending: Older & Average
Research: 1,422 clicks in 171 w
Interest: 1.2 minutes
Concept: Oslo Vinterpark Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
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