The Oscar de la Renta Fall 2013 ad campaign embraces the power of social media by debuting on Instagram. Published by @OscarPRGirl Instagram account, which is helmed by de la Renta's senior vice president of global communications, Erika Bearman, the images rolled out one at a time on Wednesday morning. Comprised of seven images, the approach not only shows the versatility and reach of this particular platform, but also people's love of gorgeous imagery in general. Not to mention how impressive it is that a half-century-old fashion house is at the forefront of experimenting with social media.
Shot by Norman Jean Roy, the Oscar de la Renta Fall 2013 ad campaign stars models Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne.
Stats for Social Media-Geared Fashion Ads
Trending: Older & Warm
Research: 13,329 clicks in 144 w
Interest: 1.4 minutes
Concept: Oscar De La Renta Fall 2013
Related: 92 examples / 71 photos
Segment: Females, 18-55+
Comparison Set: 34 similar articles, including: 60s-inspired diva fashion ads, vibrant tribal-inspired fashion ads, and urban explorer fashion ads.
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