There is no better way to end a day than a good night's sleep, like the kind featured on the Orthocrin Mattress print ads. The ads, which were done by advertising agency Solution Comunicação in Belo Horizonte, Brazil, are quite clever.
Waking up refreshed from a sleep just makes you want to pat yourself on the back -- at least that is what these Orthocrin Mattress print ads think. The brand message used in the ads reads, "If you love your back, spend the night with Orthocrin."
By using this kind of literal brand message, the Orthocrin Mattress print ads easily reflect what it is the people in their print ads are doing. If you think you deserve a pat on the back, why not check out Orthocrin mattresses?
Self-Indulging Sleep Campaigns
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