The Orisue Spring 2011 collection is featured in this badass lookbook by the Southern California brand. Orisue bases its premium clothing on the California lifestyle blended with skateboarding culture.

The Orisue Spring 2011 line is showcased with tattoo-covered models, graffiti artists and just a bunch of young adults having a reckless good time. View the gallery for some of the killer styles you will see this spring.

Implications - In today's society, many consumers find themselves exhausted and bored with the current products and services. Such consumers will likely be drawn into products that offer a sense of exhibitionism or excitement. Businesses which depict dangerous or risky scenarios alongside their products will see big returns.