Original Stitch is giving all the creative control over to the consumer. By allowing men to create their own shirt, they're opening up literally over a billion options for the average consumer to choose from.
With online shopping becoming even more popular than regular shopping, people have been given the keys to the cupboard, so to speak. There's much more flexibility with online shopping, you can even shop from international retailers if it pleases you. While many options have opened up there's still nothing like Original Stitch on the market.
The company lets users pick their own fabric, color, pattern and designs and they give you more than enough options to choose from. If you need the perfect shirt for that special event, you'll find it here.
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Concept: Original Stitch
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Segment: Males, 18-35
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