Adidas' 'Original is Never Finished' Encourages Freedom from Standards

By: Laura McQuarrie - Jan 25, 2017
References: youtube & hellogiggles
'Original is Never Finished' is a new film from adidas that brings together visionaries from their respective fields of music, art, skate and sport. As the name suggests, the film is meant to reaffirm the idea that an original work of art is never finished, which is emphasized by the use of a remixed Frank Sinatra song.

Some of the stellar individuals who are featured in the film are DeJ Loaf and Petra Collins, who also lensed a series of portraits for the campaign.

As adidas explains: "Our women’s crew is not promoting aggression but is on a mission. The mission to free themselves from the standards and constant social judgment. They take originality into their own hands and create their own path." With more than four million views to the video on YouTube, this seems to be a timely message that is resonating with women across the world.