Surf du Jour

By: Jeremy Gutsche - Jun 3, 2007   Updated: Apr 7 2011
References: art-company
Next Friday, artist Clark Hipolito will reveal his latest collection of original artwork on surfboards. The exhibit will take place in Deluxe restaurant in downtown Wilmington. What makes this original artwork so interesting is that all of his art is diverse in style. The main consistent theme - surfboards as a canvas.

Implications - Art is no longer restricted to traditional mediums. Consumers are embracing artistic expression on a variety of unlikely mediums such as these surfboards. As the definition of art expands into new territories, brands must evolve as well to keep up with these shifts. Artistic packaging, billboards, websites, etc. are all impacted by this art medium movement.