'Food Field' Organic Market's Branding Offers a Fresh, Minimalist Aesthetic

By: Mishal Omar - Dec 9, 2016
References: parametrostudio & thedieline
The organic market in San Pedro, Mexico called 'Food Field' enlisted the creative agency 'Parametro Studio' to develop its branding identity.

The agency went into the project with the goal of creating an identity that evokes health and nutrition in a way that is simple. It produced packaging for the store's milk and other dairy products, its honey, its produce bags, its stickers and its coffee cups. Each product is simple in its design and features the Food Field logo -- a small circle that contains minimalist illustrations of trees. The organic market's brand identity is able to appear as natural, fresh and modern all at the same time.

This sophisticated imagery used in the construction of Food Field's brand works to emphasize its quality over competitors.