The Kourellas Organic Greek Yogurt Gets Friendly Through Branding

By: Michael Hemsworth - Sep 30, 2016
References: & packageinspiration
It's never easy to establish an honest, thoughtful connection with consumers, but the Kourellas Organic Greek Yogurt packaging does so with grace and style. Designed by the G Design Studio, the yogurt packaging is emblazoned with information in a conversational tone. Rather than simply stating nutritional facts and ingredients, the packaging speaks directly to consumers by saying, "Kourellas says: Indulge in whole milk organic greek yogurt. Amazingly cream, tasty & good for you too!"

The relaxed, friendly branding approach conveys product quality through simple conversation rather than relying on other branding techniques. The Kourellas yogurt packaging is vibrant with a variety of different hues that pertain to the various flavors offered. Each one speaks as though it were in the middle of a conversation with a consumer for a cheery, approachable aesthetic.