This Brand is Being Touted as Healthier Than Its Competition

By: Mishal Omar - Sep 13, 2016
References: beardwood & thedieline
These organic feminine hygiene products were redesigned so that consumers clearly understand the non-harmful ingredients they were made with.

The packaging for these 'Seventh Generation' products was designed by the agency 'Beardwood&Co,' which was assigned to create branding that emphasized the organic nature of the products. The packaging is green, blue and white in its color scheme and a large leaf is able to accurately signify the natural products it contains. The organic feminine hygiene products are free of chlorine, fragrances, dyes and are made from cotton. They are offered in a wide range titled 'Free & Clear' -- with pads, tampons and pantyliners making up the collection.

This feminine hygiene brand is able to effectively convey how its products stand out from the many others on the market.