This Java Brand Uses Organic Coffee Bags & Geographic Image Labels

By: Ady Floyd - Nov 6, 2015
References: & thedieline
Design company 'Voice' created these unique organic coffee bags for the Rio Coffee brand, which contain a blend of rich java beans. Each bag is adorned with an image that reflects a climate characteristic, which reflects the location of the coffee bean's origin.

The overall theme of these coffee bags is to provide consumers with an authentic packaging to match the earthiness of the product. There are three varieties of beans grown from three locations, which include Peru, Sumatra and Ethiopia. Each of these places is distinguished with a symbol. Peru is adorned with a graphic mountain to represent altitude. Ethiopia is branded with an abstract sun to represent temperature. Finally, Sumatra displays a raindrop to represent the extreme water falls.

The cohesion of the brand is attained through the use of the organic coffee bags and the black drawstrings, which are all labeled with Rio Coffee's logo tags.