'Shokolate Queen' is an Organic Chocolate Milk Concept

By: Laura McQuarrie - May 17, 2017
References: btubelo & thedieline
'Shokolate Queen' is the name of an organic chocolate milk brand concept from Brazilian designer and illustrator Barbara Tubelo that specifically targets consumers who love chocolate, but are also looking for healthy, organic beverage choices.

Each of the four bottles in the fictive brand are color-coded with details and caps to match imaginative flavors like 'coffee&cocoa,' 'hazelnuts&cocoa,' as well as '75%cocoa.'

The packaging of these bottles reminds of freshly pressed juices, which helps consumers to see these kinds of alternative chocolate milk beverages as healthy options, and appreciate their rich chocolate colors. The design is topped off with a hand-drawn lettering and an illustrated logo that convey the brand's fun, feminine spirit and sense of whimsy.