Looking to appease the Internet's adventurous foodies, Oreo created a series of short videos that show consumers the many Oreo recipes that they could easily create.
To do so, the cookie creators joined with Twisted to put together the information-filled clips. Much like the viral videos from Tasty that circulate Facebook, those made by Twisted break down the whole process to make it seem easily achievable at home. Focusing on the brand's new innovative flavors, Twisted shows how the cookies can be made into a sweet mint chocolate chip lasagna or a strawberry cheesecake and tart.
Each dessert is shown to be rather simple to create, needing only a small number of steps and few ingredients. In creating the videos of Oreo recipes, the brand aims to sell more of its unconventional products by offering up fresh uses for them and inviting consumers to take part in a fun at-home activity.
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