The Oreo 100th Birthday Campaign Takes a Poignant Look at the Past

By: Meghan Young - Published: Mar 9, 2012 • References: draftfcb & ibelieveinadv
The Oreo 100th Birthday campaign is poignant and clever. It celebrates its century milestone by reflecting on past historical events and eras. By doing so, the ad campaign shows what the beloved cookie company has been a part of throughout the years. It also shows that Oreo resonates with many generations.

Conceived and executed by American ad agency Draftfcb with photography by Richard Pierce, the Oreo 100th Birthday campaign may ask people to "celebrate the kid inside," but it also encourages people to reflect on occasions that can be considered as momentous as their 100th birthday. For instance, a boot imprint in the Oreo's iconic white icing celebrates the first step on the moon while the use of mini Oreos signals the beginning of the baby boom. Stats for Historical Cookie Ads Trending: Older & Warm
Research: 6,692 clicks in 219 w
Interest: 3.2 minutes
Concept: Oreo 100th Birthday Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
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