Oregon Lottery Ads Promote the Good that Comes from Playing
Katie Cordrey — June 21, 2010 — Eco
References: oregonlottery.org & adsoftheworld
Oregon Lottery ads promote playing the lottery because of the good that comes from it. The latest round of ads spread the message that whether or not you win, the lottery invests in small business and green innovation.
Because the environment is a big concern to most Oregonians, the Oregon Lottery ads have wide appeal. Using the tagline, “Oregon Lottery - It Does Good Things,” the state-run promotion touts its support for education, economic development and natural resources and has raised over $7 billion since it started in 1985.
Because the environment is a big concern to most Oregonians, the Oregon Lottery ads have wide appeal. Using the tagline, “Oregon Lottery - It Does Good Things,” the state-run promotion touts its support for education, economic development and natural resources and has raised over $7 billion since it started in 1985.
Trend Themes
1. Promoting Social Good - This trend focuses on promoting the positive impact and benefits of participating in charitable gambling.
2. Green Innovation - This trend involves investing in environmentally friendly initiatives through the funds generated from charitable gambling.
3. Supporting Education and Economic Development - This trend emphasizes the support provided by the lottery to education and economic development initiatives.
Industry Implications
1. Charitable Gambling - The charitable gambling industry can leverage the trend of promoting social good to attract more players and generate greater funds for charitable causes.
2. Environmental Initiatives - The environmental initiatives industry can tap into the trend of green innovation by partnering with charitable gambling organizations to fund their projects.
3. Education and Economic Development - The education and economic development industry can capitalize on the trend of supporting education and economic development by collaborating with charitable gambling organizations to raise funds for their programs.
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