Oregon Lottery Ads Promote the Good that Comes from Playing

By: Katie Cordrey - Published: Jun 21, 2010 • References: & adsoftheworld
Oregon Lottery ads promote playing the lottery because of the good that comes from it. The latest round of ads spread the message that whether or not you win, the lottery invests in small business and green innovation.

Because the environment is a big concern to most Oregonians, the Oregon Lottery ads have wide appeal. Using the tagline, "Oregon Lottery - It Does Good Things," the state-run promotion touts its support for education, economic development and natural resources and has raised over $7 billion since it started in 1985. Stats for Charitable Gambling Trending: Older & Chilly
Research: 2,461 clicks in 305 w
Interest: 2.5 minutes
Concept: Oregon Lottery Ads
Related: 48 examples / 37 photos
Segment: Neutral, 35-55
Comparison Set: 18 similar articles, including: selling whole towns, raffling luxury lives, and scratch-off calendars.