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A Virtual Assistant on Domino's App Now Helps with Ordering Pizza

By: Laura McQuarrie - Published: Jun 17, 2014 • References: itunes.apple and brandeating
The telephone and mobile apps have made ordering pizza quite easy in the past and now, Domino's pizza is combining the two for what should be an even easier way to have pizza delivered to your doorstep. In partnership with Nuance Communications, Domino's is testing a new voice ordering platform on Android and iOS apps.

The platform features a human-like virtual assistant that will be able to take your order in a natural, conversational way. The feature is currently in beta mode, but a download of either the latest Android or Apple update should bring up this feature. Since customer service can be pretty touch and go when technology takes the place of a human, it should be interesting to see how the new voice ordering app holds up to other ways of ordering pizza.