Orbit Ice Mints, a product by American chewing gum manufacturer Wrigley, found an interesting way to showcase the benefits of their product.
Orbit Ice Mints had a goal to display just how effective their breath-freshening effect was. Orbit teamed up with PKP BBDO in Vienna, Austria to create these unique outdoor installations. The Orbit Ice Mint outdoor ads were placed in ski hills all across Austria. The installations consisted of giant faces over active snow cannons.
The giant, snow-shooting ads grabbed the attention of many of the guests at the ski hills. The ad also attracted photographers and tourists to come check it out in person. The Orbit Ice Mints outdoor ad is definitely just as cool as these icy mints are.
Stats for Snow-Blowing Sculptures
Trending: Older & Chilly
Research: 558 clicks in 268 w
Interest: > 3 minutes
Concept: Orbit Ice Mints
Related: 34 examples / 26 photos
Segment: Neutral, 18-55
Comparison Set: 12 similar articles, including: 60 artsy interactive innovations, 44 outdoor adventure accessories, and top 27 billboard and outdoor ad trends in 2009.
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