Sarah Silverman Breaks Up with her Coffee Breath in this Orbit Gum Ad

By: Eric Westcott - Published: Mar 19, 2014 • References: orbitgum & adweek
Breaking up is never an easy thing to do, but the new 'Orbit' Gum ad shows that it is a simple task when breaking up with bad breath. Sarah Silverman takes her place as a business woman pitching her new idea to clients when her morning coffee shows up to remind her they are together. Sarah has the hard task of telling her coffee that she doesn't want to see him anymore and pops in a piece of 'Orbit gum.

With the tagline "Break up with lingering food," Orbit hits the mark for people who dislike the taste of lingering food in their mouth. The idea to have a coffee cup play the role of a clingy boyfriend is a perfect work around for the relationship you have with bad breath. Stats for Break Up Gum Commercials Trending: Older & Warm
Research: 1,991 clicks in 114 w
Interest: > 3 minutes
Concept: Orbit Gum Ad
Related: 66 examples / 51 photos
Segment: Females, 18-55
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