Mobile company Orange is trying to emulate Sony’s viral ‘Foam City’ success with this new ’Snowballs‘ ad.
The video advertisement uses thousands of balloons to simulate snow balls falling in Bratislava during a hot summer day. The ad’s tagline is, "The future is bright."
If I hadn’t seen Sony’s ad before, I would have gushed about this one, but it comes pretty short compared to Foam City and leaves me with an underwhelmed ‘just ok’ feeling.
The video spot was directed by Eric Will for Publicis ad agency, Bratislava, Slovakia.
See the original Sony: Foam City ad and more Sony campaigns.
Stats for Copycat Commercials
Trending: Older & Mild
Research: 3,400 clicks in 409 w
Interest: > 3 minutes
Concept: Copycat Commercials
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: cricket flour protein bars, 16 clever sony ads, and fragrance-enhancing vases.
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