Orange 'Snowballs' Ad Inspired by Sony's 'Foam City

By: mediterranean - Published: • References: youtube & trendhunter
Mobile company Orange is trying to emulate Sony’s viral ‘Foam City’ success with this new ’Snowballs‘ ad.

The video advertisement uses thousands of balloons to simulate snow balls falling in Bratislava during a hot summer day. The ad’s tagline is, “The future is bright.”

If I hadn’t seen Sony’s ad before, I would have gushed about this one, but it comes pretty short compared to Foam City and leaves me with an underwhelmed ‘just ok’ feeling.

The video spot was directed by Eric Will for Publicis ad agency, Bratislava, Slovakia.

See the original Sony: Foam City ad and more Sony campaigns. Stats for Copycat Commercials Trending: Older & Mild
Traction: 3,397 clicks in 349 w
Interest: > 3 minutes
Concept: Copycat Commercials
Related: 47 examples / 36 photos
Segment: Neutral, 18-55
Comparison Set: 17 similar articles, including: top 49 social good trends in march, 16 clever sony ads, and top 100 modern ideas in march.