'Orange France' Illustrates the Superpowers its Customers Want

By: Megan Facciuolo - Published: • References: twitter & designtaxi
French telecommunications company Orange France has come up with an artistic and interactive way to advertise for its new 4G connection. Through Twitter, the company is asking its customers to request the type of superpowers they would want to have by using the hashtag #monsuperpouvoir (my superpower in English). The company commissioned illustrators to draw the requests and post the results on the social network.

Most of the requests are very imaginative and not your typical "flying" superpower. One illustration is based on the request of having arms that can stretch wide enough that you can find things without moving; another is being able to witness historic events. Some people didn't even want powers for themselves, but for their household items: imagine a washing machine that never "steals" socks. My personal favorite is being able to undo your real life mistakes with the ctrl + z keystroke.

The witty illustrations are being consistently uploaded to the company's Twitter page, and include the requester's Twitter handle in both the image and tweet. Stats for Wishful Superpower Illustrations Trending: This Year & Buzzing
Traction: 1,484 clicks in 38 w
Interest: 0.6 minutes
Concept: Orange France
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
Comparison Set: 33 similar articles, including: transforming power phone ads, color-exploding data plans, and globetrotting phone ads.