The Ora Watch Charts Time the Old-Fashioned Way

Designed with three tape measures interwoven together to create a moving face that calculates the hour, minute, and day, the Ora watch is cool enough to wear even if you’re not into construction—or measuring things.

The Ora watch does away with digital and analog components, but maintains a vibrant and energetic look coupled with a really neat and easy system of telling time. Click through the images to check out the Ora watch in different colors!