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As a collaboration between the BCAA Traffic Safety Foundation, 'Preventable' and the District of West Vancouver, the optical speed control experiment is in effect. The campaign is a staggering motion to target to distracted drivers, especially during back-to-school season.

Imagine the heart attack that would result from nearly hitting a child on the road. This is precisely the magnitude of scare the City of Vancouver would like to instill with their optical speed control project. Stretched images of children will be painted onto residential streets to give the illusion of a real kid on front of your moving car. I'm sure everyone in Vancouver will soon be on his guard.