The Ophiuchus Zodiac Jewelry Line Features Gothic Charms
All of the signs come in either silver, gold or bronze. If you dare, pick up a creepy necklace and show off your new astrological sign.
Implications - There has been an influx in consumer interest in astrology and zodiac signs, with the recent discovery of the new Ophiuchus sign. The industry has become increasingly more appealing to younger shoppers, creating higher demand for astrology-inspired items and services. Companies can profit from new scientific discoveries by creating items that are both fashionable and topical.