The Opening Ceremony x Reyn Spooner '22' Video Debuts New Outfits

By: Matt Ho - Published: Jul 13, 2011 • References: vimeo & highsnobiety
Fashion lookbook clips usually focus on the clothing, pulling little to no focus on the plot involved, but with the Opening Ceremony x Reyn Spooner '22' video, you find yourself looking at the entire picture.

The Opening Ceremony x Reyn Spooner '22' video is directed by Gia Coppola, and introduces some of the latest outfits from this collaborative effort. The clip shows off a group of friends enjoying the summer day through various activities that include drinking, bike riding and blowing up a watermelon. Combine that with music from Best Coast and you get the full west coast chill-out vibe most crave during the summer. As for the clothes themselves, it's all about being casual with a few shirts and dresses that have a Hawaiian/floral theme. Definitely a collection that reflects a youthful, carefree summer brilliantly. Stats for Summer Fashion Chill Sessions Trending: Older & Average
Research: 2,945 clicks in 254 w
Interest: 4 minutes
Concept: Opening Ceremony X Reyn Spooner 22
Related: 125 examples / 96 photos
Segment: Females, 18-35
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