Hipsters Rock Tweed for Opening Ceremony Fall/Winter 2010
We've watched the hipster movement adopt scarves, old-school hats and retro geek glasses, and now tweed is enjoying its moment in the sun. The Opening Ceremony Fall/Winter 2010 collection looks awesome to me.
Implications - Tweed, a material commonly associated with the elderly, is now being utilized by fashion designers as a clothing textile for youths, demonstrating the ease of repackaging products for new audiences. Corporations looking to repackage an existing product for a new demographic may considering hiring models that exemplify the new target market and making them use the product in an appealing manner.