The Crowdsourced OpenLabel App Helps Consumers Voice Opinions

By: Laura McQuarrie - Jan 9, 2015
References: itunes.apple & treehugger
Just as there are apps like Skin Deep and Think Dirty to tell you what kinds of toxic ingredients may be in your cosmetics, there's the OpenLabel app for all sorts of other products from detergents to food items and toys.

The crowdsourced app is run by a community of people who are passionate about sharing their voices to speak out about ingredients used, nutritional value, a company's regard for the environment, ethics, or any other facts or opinions that demand to be voiced. To use the app, it's as simple as scanning the barcode on any product to bring it up within the system. Once a product is called up, a simple red and green graphic scale makes it apparent if the majority of consumers would avoid or recommend buying a particular product.