On October 8th, Hyatt sent out 46 employees across the globe to open doors for people. The campaign reinforces the message that 'In a Hyatt World,' nothing stands in your way — not even a door. While this is a courtesy that is generally performed by a doorman in front of a building, Hyatt's employees performed these small gestures of kindness everywhere.
While the employees held open doors for people, there were nearby signs that framed these kindnesses like picturesque moments, complete with a hashtag.
Since these kinds of stunts will definitely get noticed by people on the streets, this is a clever way to preemptively take advantage of photo ops that no doubt will occur. Photos of people posing with the photo frames can be seen on the 'In a Hyatt World' Tumblr blog.
Stats for Hospitable Door-Opening Stunts
Trending: Older & Average
Research: 909 clicks in 132 w
Interest: > 3 minutes
Concept: Open Doors For People
Related: 98 examples / 75 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: posh heist photography, futuristic capsule hotels, and cozy retailer lifestyle villages.
Hospitable Door-Opening Stunts
More Stats +/-
Futuristic Capsule Hotels
Posh Heist Photography
Cozy Retailer Lifestyle Villages
Lavish Cultural Lounges
Fin-Shaped Swiss Hotels