This Gym Prankvertisement Challenges Guys to Open a Jar of Pickles

By: Laura McQuarrie - Oct 30, 2014
References: creativeguerrillamarketing
It's pretty frustrating when you don't have the strength to open a jar of pickles, only to hand it to someone else and have them pop the lid of the jar right off. This was the idea behind this prankvertisement for Formann a fitness club for men in Russia.

The prank was set up to involve a fake pregnant woman with a craving for pickles and unable to open the jar on her own, she turns to a guy for help. Unbeknownst to the guys, the pickle lid had been superglued shut, making it impossible to open. After the guys continued to struggle, it was revealed that this was a promotion for Foremann gym, and they were rewarded with one free use of the gym, so that no pickle jar will ever go unopened again.