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'PuLSaTe' Uses Op-Art Architecture to Create a Captivating Showroom

By: Gil Haddi - Published: • References: nathanaeldorent & contemporist
Meant to entice pedestrians and convince them that they need to step inside, the PuLSaTe installation project uses op-art architecture techniques for an unforgettable showroom space.

A collaboration by architects Lily Jencks and Nathanael Dorent, the project utilizes interlocking SistemN porcelain tiles by Marazzi, creating a pattern that is compellingly vivid and mentally invigorating with its explosive illusion. This illusory effect is achieved through a methodically arranged herringbone pattern that almost physically draws people in through the door, an impressive visual impact that suits the Capitol Designer Studio tile-selling showroom extremely well.

As Jencks explains, the oblique and invigorating use of op-art architecture in this showroom installation gives customers a dynamic experience that allows them to "rethink the commercial transaction as something more creative," which is advantageous for any interior design studio. Stats for Illusory Imploding Interiors Trending: Older & Warm
Traction: 11,342 clicks in 87 w
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Concept: Op-Art Architecture
Related: 109 examples / 84 photos
Segment: Neutral, 12-55
Comparison Set: 40 similar articles, including: undulating ceiling installations, temporary honeycomb architecture, and architectural kaleidoscope captures.