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Meant to entice pedestrians and convince them that they need to step inside, the PuLSaTe installation project uses op-art architecture techniques for an unforgettable showroom space.

A collaboration by architects Lily Jencks and Nathanael Dorent, the project utilizes interlocking SistemN porcelain tiles by Marazzi, creating a pattern that is compellingly vivid and mentally invigorating with its explosive illusion. This illusory effect is achieved through a methodically arranged herringbone pattern that almost physically draws people in through the door, an impressive visual impact that suits the Capitol Designer Studio tile-selling showroom extremely well.

As Jencks explains, the oblique and invigorating use of op-art architecture in this showroom installation gives customers a dynamic experience that allows them to "rethink the commercial transaction as something more creative," which is advantageous for any interior design studio.