Oohtique.com is an online naughty site that sells toys and outfits. They recently launched a new guerrilla ad campaign that's turning heads with their 'Have Fun' slogan.
The 'Have Fun' street campaigns feature hand and footprints on sidewalk and sides of buildings. You really just have to take one look at the pictures to know why so many people are stopping to look. Effective marketing from Oohtique.com for sure.
Implications - Guerrilla campaigns (if chosen to be used) have to be cleverly delivered and work for your company. Ideas like Oohtique.com's 'Have Fun' campaign manages to capture the audience's eye while still maintaining true to the brand and its target demographic.
Stats for Suggestive Street Signs
Trending: Older & Average
Research: 12,565 clicks in 360 w
Interest: 4 minutes
Concept: Suggestive Street Signs
Related: 72 examples / 55 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: racy fragrance ads, sexploitation ads, and nudevertising in progress.
Suggestive Street Signs
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