This Ontario Sexual Education Ad Shows the Value of New Curriculum
Riley von Niessen — November 22, 2016 — Social Good
References: youtube & theglobeandmail
In and effort to make clear what the updated curriculum actually surrounds, this Ontario sexual education campaign was devised. Simple to follow, the short video follows a number of children who are inevitably curious about their bodies, how a healthy relationship works and more.
It also considers the controversy that the Ontario sexual education update has faced -- with some claiming that a more expansive range of coverage would encourage children and teens to become more promiscuous. Broadcast in a variety of different languages, this Ontario sexual education campaign aims to prove to those against the update that the questions students have can't simply be ignored. As this curriculum hasn't been updated since 1998, past teachings have been limited, noninclusive and not nearly progressive enough for today's Canadian society.
It also considers the controversy that the Ontario sexual education update has faced -- with some claiming that a more expansive range of coverage would encourage children and teens to become more promiscuous. Broadcast in a variety of different languages, this Ontario sexual education campaign aims to prove to those against the update that the questions students have can't simply be ignored. As this curriculum hasn't been updated since 1998, past teachings have been limited, noninclusive and not nearly progressive enough for today's Canadian society.
Trend Themes
1. Expansive Sexual Education - Creating sexual education programs that cover a wider range of topics, ensuring comprehensive and inclusive education for students.
2. Multilingual Education Campaigns - Developing educational campaigns in multiple languages to reach a broader audience and address the concerns and questions of diverse communities.
3. Progressive Curriculum Updates - Continuously updating the curriculum to reflect the ever-evolving needs and values of society, providing more relevant and effective education.
Industry Implications
1. Education - Opportunities for developing innovative and comprehensive sexual education programs, resources, and materials for schools and educational institutions.
2. Advertising and Marketing - Creating effective campaigns and strategies to promote and communicate the importance and value of updated sexual education curriculum to the public.
3. Language Services - Providing professional translation and localization services to develop multilingual educational materials and campaigns in different languages.
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