Fanbase is the Future of Interactive Music Media

By: Hugh RB - Published: • References: getfanbase & gettothefuture
Atlantic Records and 20th Century Fox seem to be leading the way with innovative use of the Adobe AIR format and providing consumers with a unique way to experience and explore music and film.

‘Fanbase’ and the ‘Interactive Avatar Trailer’ are amazing strategies to promote media online, focusing on music artists and film respectively.

Fanbase gives users access to an artist’s music in a single download that also combines live news feeds as well as videos and photos.

The ‘Interactive Avatar Trailer’ is also a multimedia download, integrating clickable ‘Hotspots’ within the movie’s trailer. The trailer freezes when key characters emerge and the user has the opportunity to view various videos that take them deeper into the characters and design of the movie. The application also integrates live news feeds from various social networks. Stats for Trail-Blazing Music Promotion Trending: Older & Chilly
Traction: 1,117 clicks in 321 w
Interest: 4 minutes
Concept: Trail-Blazing Music Promotion
Related: 65 examples / 50 photos
Segment: Females, 12-35
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