Retailer Simons Decor eCommerce Platfrom Can Only Be Bought On the Web

By: Misel Saban - Aug 31, 2016
References: simons & marketingmag
Simons is a Canadian retailer based out of Quebec City, Quebec that is most well-known for its fashion apparel, but the company has recently chosen to expand and offer online homeware that can only be purchased via the company's website. The online-only model tailors to millennial shoppers that often prefer purchasing via the comfort of their own home. The collection features decorative pieces and furniture sourced from fellow Canadian stores.

The online-only store model will allow shoppers to browse through products such as lamps, artwork, couches and more and purchase via the website rather than visiting a physical location. The set up is designed to offer one-stop shopping for both fashion and decor from a single retailer. While Simons will sell from its main platform, the retailer outsources products to other brands such as Umbra, Torre & Tagus and Pink & Brown.