The 'Terraa' Online Grocery App Adapts to Consumer Behaviors

By: Michael Hemsworth - Dec 10, 2015
References: & gizbot
As the North American market adapts well to online grocery shopping, other regions in the world are looking for ways to help incite more excitement from consumers around what is sometimes considered a mundane task, so the 'Terraa' app is here to help gamify the experience.

The secret to the 'Terraa' app is that it learns from consumer behaviors and will offer different deals and ways to save to help make the experience more fun. Currently running in Bangalore, the 'Terraa' app is helping to make online grocery shopping more streamlined and efficient.

Speaking on the possibilities that the 'Terraa' online grocery shopping app has in the future, company founder Sethuraman Vaideeswaran explains, "Our recommendation engine helps gamify the online grocery shopping experience with smart offers based on user shopping patterns. Being a tech platform, Terraa is actively pursuing IoT options to make the entire shopping experience more convenient."