Startup Smyte is Helping Small Businesses with Online Fraud Protection

By: Alyson Wyers - Jul 21, 2015
References: smyte & springwise
This startup is dedicated to offering small businesses online fraud protection. New venture Smyte is trying to offer a solution and enhance security for companies with a two-sided marketplace structure.

As financial activity increasingly turns online, many small businesses are struggling to keep up with the measures bigger corporations can afford to put in place to protect their customers. Smyte wants to stop potential predators on marketplaces and social media sites by addressing spam, fraud and abuse before it occurs. They can make human reviewers more effective too, with their system using real-time analysis, modular feature extraction and machine learning.

Using this platform is as easy as sending data, writing custom rules in JavaScript and exploring the dashboard. The team behind Smyte previously worked on online fraud protection at companies like Instagram, Google and Facebook.