The Guggenheim Has a Site Where Users Can Invest in Possible Futures
Cadhla Gray — November 5, 2015 — Tech
References: azone.guggenheim.org & fastcodesign
The iconic Guggenheim Museum is modernizing with its first online exhibition that lets people invest in future technologies. The exhibit is called 'Åzone Futures Market' and is an entirely immersive and interactive experience.
Upon entering the site, visitors receive 10,000Å of the "local currency" that can be used to invest in different futures like 'Decriminalizing Drugs' or 'Bloodless War.' Instead of trading with money though, participants trade with information or articles on the subjects. The more people who trade and share that information, the more coins the initial informant receives. In this way, the online exhibition acts as a research hub for the future.
Museums are experts at history, which makes keeping up with the future hard, let alone staying ahead of it. However, what better museum to successfully modernize than the Guggenheim.
Upon entering the site, visitors receive 10,000Å of the "local currency" that can be used to invest in different futures like 'Decriminalizing Drugs' or 'Bloodless War.' Instead of trading with money though, participants trade with information or articles on the subjects. The more people who trade and share that information, the more coins the initial informant receives. In this way, the online exhibition acts as a research hub for the future.
Museums are experts at history, which makes keeping up with the future hard, let alone staying ahead of it. However, what better museum to successfully modernize than the Guggenheim.
Trend Themes
1. Immersive Online Exhibitions - The Guggenheim's 'Åzone Futures Market' showcases the potential for immersive online exhibitions that engage users in interactive experiences.
2. Investing in Future Technologies - The exhibit allows visitors to invest in future technologies, indicating a trend of individuals seeking opportunities to support and shape the development of new technologies.
3. Collaborative Research Hubs - The online exhibition functions as a research hub for the future, facilitating the exchange of information and encouraging collaborative exploration into various future scenarios.
Industry Implications
1. Art and Museum Industry - The Guggenheim's innovative approach to online exhibitions may inspire other art and museum institutions to explore immersive and interactive technologies for engaging audiences.
2. Technology and Investment Industry - The concept of investing in future technologies through non-traditional means, such as trading information, presents disruptive innovation opportunities within the technology and investment industry.
3. Research and Development Industry - The success of the online exhibition as a collaborative research hub demonstrates the potential for new models and platforms that encourage collaboration and knowledge sharing in the research and development industry.
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