Makerble's Online Donation Site Centers in on Millennial Donors

By: Alyson Wyers - Dec 26, 2014
References: makerble & psfk
In an endeavor to engage more millennials with charitable giving, this online donation platform is using gamification. Makerble makes people focus on a cause they care about and the impact their donation will have, rather than the amount. Based in the UK, the startup recognizes young adults don't respond well to traditional fundraising tactics and want to ensure donors know exactly where their funds are going.

The online donation site lets people pick from a range of categories, from animal welfare to education. When you pick an amount to give, it compares it to costs like a cup of coffee, gym membership or something similar. Using a dashboard, you can follow your contributions and projects, earn points and medals and share your progress on social media.