Through iGoogle Showcase, you can also copy celebrity pages to your own and add gadgets and themes from other iGoogle pages.
Basically, iGoogle Showcase is a whole new way to stalk celebrities.
Implications - Social media and websites have bridged a connection between celebrities and consumers. Through viral marketing and Twitter, many famous figures are increasing their value by exposing more of their personalities through blogs and posts that allow them to connect with their fans. This open form of communication has made it easier for entertainment companies to learn what people need from celebrities.