The Ones2Watch 'Rainbow Raider' editorial is a fascinating spread featuring model Elena Sudakova upholding her quirky yet strong character for the shoot.
With photography by Canadian Jessie Craig, the former part of the title most obviously alludes to the Rainbow Brite-inspired hair (and eyebrows!), while the latter part of the title suggests a warrior disposition. These two opposing elements are anchored by the regal ensembles.
Implications - There is a growing appreciation of female-empowered features that allow women to feel an increased sense of self. Companies that promote strong characters and bold female features as opposed to sexualized imagery will continue to be appreciated by women who enjoy empowerment and men who embrace their female counterparts.
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Concept: Ones2watch Rainbow Raider
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Segment: Females, 18-35
Comparison Set: 37 similar articles, including: metallic monokinis, 50s-inspired pictorials, and rainbow hairtography.
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