With the influx of socially focused media blogs like GOOD, One&Other is part of this emerging trend with the aim of putting the purpose back into local news reporting. As a registered Community Interest Company (CIC), this media brand is able to rely on the tenets of everything that social enterprise has to offer in order to build a business that delivers more than mere profit.
"Along the way we’re making it our mission to re-inject the relevance, intelligence, charm, beauty and purpose back into local media," One&Other explains on their 'About Us' page. "We also believe that local media have a responsibility beyond profit that needs to be protected, that is to serve, enlighten, empower and advance communities."
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Stats for Motivated Media Brands
Trending: Older & Mild
Research: 1,927 clicks in 229 w
Interest: 3 minutes
Concept: One Other
Related: 69 examples / 53 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: positive change media agencies, crowdfunded social innovator sites, and creating community bonds.
Motivated Media Brands
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