Elderly Cougar Editorials
This One for the Ages W Magazine Spread Dramatically Ages
While many fashion spreads focus on making models look younger and perfected, this One for the Ages W Magazine spread goes a different route for the September 2011 edition of the magazine. The editorial was shot by acclaimed fashion photographer Steven Klein and featured Amber Vallettaa, a 37 year old beauty.
The One for the Ages W Magazine editorial shows a shocking look at how beauty and fashions change over time. Model Amber Valletta is transformed before viewers eyes from a young woman into an elderly lady of over 120 years. It’s easy to be distracted by the smoke and mirrors of the amazing makeup and prosthetics, but viewers should take from this the message that beauty spans across all ages.
Implications - There once existed a strong focus on perfection, which can be attributed to the popularization of technologies like Photoshop, and yet viewers have tired from such depictions. Curious consumers now appreciate the reality of flaws, which assure women that no one is perfect and imperfection should be embraced.






