The 'One Dress a Day' Platform Will Sell a New Dress Every Day

By: Alexander Lam - Published: • References: onedressaday and psfk
'One Dress A Day' is an ecommerce platform that will release a new dress every day. Designer Bruno Schiavi plans to push his team to come up with a new dress for each day of the year. A new article will be released each day and sold to subscribers. After a new dress is released, it will be made available for 30 days. As a result, after the initial month, there will always be a constantly evolving collection of 30 dresses to choose from.

Schiavi came up with One Dress A Day in an effort to differentiate himself from other clothing retailers. According to the designer, "No other company has launched a brand new product every single day with a brand new ad campaign and a new styling tip." One Dress A Day will launch on August 26.