The 'One Dress a Day' Platform Will Sell a New Dress Every Day

By: Alexander Lam - Published: Aug 7, 2013 • References: onedressaday & psfk
'One Dress A Day' is an ecommerce platform that will release a new dress every day. Designer Bruno Schiavi plans to push his team to come up with a new dress for each day of the year. A new article will be released each day and sold to subscribers. After a new dress is released, it will be made available for 30 days. As a result, after the initial month, there will always be a constantly evolving collection of 30 dresses to choose from.

Schiavi came up with One Dress A Day in an effort to differentiate himself from other clothing retailers. According to the designer, "No other company has launched a brand new product every single day with a brand new ad campaign and a new styling tip." One Dress A Day will launch on August 26. Stats for Single Dress Retailers Trending: Older & Average
Research: 2,276 clicks in 146 w
Interest: 0.6 minutes
Concept: One Dress
Related: 62 examples / 48 photos
Segment: Females, 18-55
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