The One Chance anti-smoking ad is designed to put your life in perspective and give insight into how fragile life really is. The ad starts from the beginning of time and essentially touches on every major event that has effected humans since Earth was formed.
From dinosaurs to your mom meeting your dad, the One Chance anti-smoking ad plays with perspective. The ad is attempting to play on the individual as a person and not part of a larger population. I actually really like this ad because it isn't overtly in your face about not smoking--it's a subtler way to get a point across.
Stats for Evolutionary Smoking Campaigns
Trending: Older & Chilly
Research: 4,192 clicks in 313 w
Interest: 4 minutes
Concept: One Chance Anti-Smoking
Related: 53 examples / 41 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: smoke-free smoking, sinister anti-smoking campaigns, and blunt anti-smoking ashtrays.
Evolutionary Smoking Campaigns
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