Nicorette's 'One Breath' Shows a Dive by Former Smoker Daan Verhoeven

By: Laura McQuarrie - Oct 22, 2016
References: nicorette & prexamples
'One Breath' is the name of a new 360-degree video experience from Nicorette that's been shared to YouTube and Facebook, telling the story of former smoker and professional diver Daan Verhoeven. After quitting smoking and never looking back, Verhoeven has gone on to set numerous national freediving records—as stated in the 360-degree experience, Daan Verhoeven "can hold his breath for six minutes and two seconds."

Over the course of the three-minute film, viewers are able to explore the immersive underwater environment and may even spot a seal.

360-degree virtual reality videos of this kind have become popular ways for brands to completely captivate audiences by pulling them into the stories told. Nicorette's One Breath is being launched at this time of year to specifically tie into the national UK campaign for 'Stoptober.'