The Ondazul NGO Campaign Discourages People from Littering in the Ocean

By: Meghan Young - Published: Aug 24, 2012 • References: ibelieveinadv
The OndAzul NGO campaign brings to light the amount of garbage that can be found in the ocean. It reads, "Is it what you expect to find in the sea? Neither do the fishes." Since it is only natural for people to shudder at the thought of opening a can of fish only to discover something a lot less appetizing, it can only be the same for fishes who live in homes littered with trash.

Conceived and executed by QuĂȘ, an ad agency based in Brazil, the OndAzul NGO campaign appeals to people's sense of justice and weak stomachs. Art directed by Marcello Cruz and Dennis Sieber with creative direction by Eduardo Almeida, the OndAzul NGO campaign helps to deter them from throwing garbage into the ocean. Stats for Canned Garbage Ads Trending: Older & Mild
Research: 3,743 clicks in 195 w
Interest: 1.4 minutes
Concept: OndAzul NGO Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
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