Ona Saez Says "I Am What I Am" For Fall/Winter 2009

By: mediterranean - Published: May 26, 2009   Updated: May 26 2011 • References: onasaez and homotography.blogspot
Argentinean brand Ona Saez is promoting individuality, freedom, tolerance and diversity in their Fall/Winter 2009 ad campaign.

Dubbed “Soy lo que Soy” (which means, 'I Am What I Am'), the designs of the collection have that slogan alongside 'Be Yourself' and icons of various sexual preferences.

The ads use models of various races, sexual orientation and gender, with photography by Gustavo Di Mario.

Implications - As society evolves and the importance of the individual is becoming more important than the group, fashion and art are integrating this change into their representations. With sexuality and gender becoming more fluid, more flexible fashion choices are emerging. Designers and artists alike will market their apparel to consumers in a more accepting and open way, drawing in a larger demographic of buyers.