It's generally not a good idea to snap the base of your lamps in two, but Reddish's 'On-Off' lamp actually encourages such passive-aggressive behavior. The light is hinged and wired such that bending it in half turns the 'On-Off' lamp off, while reassembling it turns the lamp on.
I'm not sure that encouraging homeowners to break lamps contributes to marital or domestic bliss, but it certainly does make for a fun party trick!
Implications - One of the most effective ways for a company to distinguish itself in a crowded marketplace is by investing in commodities that are pragmatic, but designed in a novelty fashion. By providing consumers with the opportunity to laugh with a typically boring household appliance, the brand increases its chances of standing out in a crowd.
Stats for Passive-Aggressive Lighting
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Research: 3,494 clicks in 375 w
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Concept: Passive-Aggressive Lighting
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Segment: Neutral, 18-55
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