It is not uncommon for women to wear the wrong bra size, so why not let women learn about bra sizes at school? Well, for the first time, female students of the University of Central Florida will be able to become better educated about their bra sizes on campus! Campus Solutions Inc. has teamed up with Lily France (a leader in women's apparel) to open the very first on campus Bra Lounge. With Lily France Representatives on site, female students will be able to go and relax at the Bra Lounge where they can enjoy non-alcoholic drinks and snacks while they become educated about proper bras and bra sizes.
Female students will not only get properly fitted, but they will also be directed to the Lily of France brands catalogue for bras of the proper size and fit. The lounge will be promoted all over campus through signage, street teams, sorority events and contests. Perhaps if all goes well we will see more of these Bra Lounges across North American colleges and universities.
Implications - The Bra lounge will not only help young women find the proper bra, but it will also serve as a good marketing strategy for the Lily France bra brand. Marketers today suggest that college and university students are the most valued demographic. While promoting this lounge through sorority events, sign-age, street teams and contests on campus, the Lily France brand is being promoted as well.
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Segment: Females, 18-35
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