Olympus has announced that they will remove a huge amount of plastic from their packaging.

Plastic is one of the most seriously detrimental environmental problems, and finding alternatives for it is difficult.

Olympus is setting the bar much higher by announcing that the optics and imaging company will remove 70 percent of its plastics from audio products and 80 percent from xD Picture Cards.

Implications - The perceived deteriorating state of planet earth has made many consumers evaluate and analyze the products they purchase. While many individuals will be unable to fully commit to purchasing only eco-conscious friendly products, they may be more willing to purchase items that bear certain planet-preserving properties. Businesses will benefit by introducing partial environment-friendly qualities into their products as opposed to none.